Advertising a DIY/Home-Owner’s expo in Mexico City, utilising an off-screen element.
Concept project while studying at Shillington.
This concept explores scaling down the immensity and scale of how DIY projects may appear to people; increasing the accessibility and empowerment for people to take on the challenge, by literally presenting them as small.
The key artwork for this project is the poster - a digital combination of a physical model and a brief-appropriate AI generated background.
The off-screen element of this project was a lot of fun - my architectural background came in handy!
An exploration of the next stage of the user journey.
Further rollout exploring how lanyards at the expo might look - I focused on using tone of voice to communicate the approachable vibe of the event, whilst also echoing back to the physical model making process with use of graphic elements such as the pencil and craft knife respecively.
